Amyris Fernandez

UX Researcher & Strategist

Amyris Fernandez

UX Researcher & Strategist

Biography

Amyris Fernandez is a creative global thought leader with substantial experience as an entrepreneur, researcher, University professor and faculty mentor at Brazillian Universities.  Amyris also has a deep first-hand understanding of the business world and the future of working and learning who has successfully created her own educational platform: UX Change.com.br, that helps people transition careers to become User Experience professionals. She has also built and led innovative Digital Marketing, UX Design and eLearning projects in a variety of environments.

Over the past 38 years, she’s helped companies solve some thorny business challenges by designing innovative business models, related product concepts, and more recently, internally and externally oriented High Education and eLearning projects. Throughout her product management and UX career, she paired a strong focus on business strategy with her advanced team building and mentoring skills.