Kevin Clark is an author, alpine skier and serial entrepreneur – and co-founder of DistributED. He is Director emeritus Brand & Values Experience, IBM – and Brand Steward for IBM ThinkPad notebook computers. Kevin has created and managed tens of billions of dollars of intangible assets professionally. He is Federation Leader and President of Content Evolution formed from companies supporting IBM and dedicated to connecting voice of people to business models, brand strategies and customer experience. Kevin is also Chairman and CEO of Choiceflows specializing in Testing the Future for products and services that don’t exist yet – CEO and President of platformUX inversion consulting – and COO of Ultisim simulation learning. Kevin is a senior advisor to Tanjo.ai machine learning, Storvyine guided video, and Vennli research.